Founded in 1998, the idea behind James Allen was simple: offer the world’s most beautiful diamond engagement rings, coupled with the finest laboratory graded diamonds, all at an extraordinary value. While the idea of selling fine engagement jewelry over the internet seemed strange back in 1998, James Allen has now grown to be one of the largest and most successful of all online diamond retailers.

No other company offers a finer collection of ideal cut diamonds than James Allen. Their site is filled with simple yet powerful features like the 3D gallery view, and the 3D hand view to provide a stunning showcase. And lets not overlook their Gemstone earrings, and pendants, or their Pearl necklaces and bracelets, or their exclusive line of designer jewelry.

By tapping into the virtual resources and global partnerships not before available, James Allen consistently offers finely cut diamonds for hundreds to thousands of dollars less than traditional retail sources. Their comprehensive ‘Education’ section features an interactive demonstration of the importance of diamond carat, color, clarity, and cut, along with tips and tools to help you decide which diamond is right for you. Click on the images to the right to be dazzled by diamonds.